About me

Hi! 👋

I’ve been working in digital marketing for over 12 years, covering the entire funnel — from acquiring new users through performance channels to increasing retention with smart email flows, CRM strategies, and customer insights.

I thrive in fast-paced, digital-first environments like startups and scale-ups, where there’s room to experiment, build from the ground up, and continuously optimize. I’m down to earth, data-driven, and enjoy turning insights into action — whether that means launching a new marketing stack, refining a retention strategy, or leading a cross-functional team to hit ambitious growth goals.

Over the years, I’ve led teams, built a few from scratch, and always aimed to balance strategic thinking with hands-on execution. I believe great marketing comes from understanding both the numbers and the people behind them.

MY SERVICES

What I can do for you

Interim management

Need hands-on leadership fast? I step in to lead your marketing team, shape strategy, and drive execution — whether you’re scaling up, reorganizing, or need temporary support. From setting direction to building and guiding teams, I help connect marketing efforts to real business impact.
Performance marketing

From strategy to execution, I help you grow through data-driven performance campaigns. Whether it’s Google, Meta, or programmatic — I focus on results, clear reporting, and continuous optimization to drive acquisition at scale.
Customer retention

Keeping customers is just as important as acquiring them. I design and optimize CRM strategies, email flows, and lifecycle campaigns that boost retention and lifetime value — powered by marketing automation tools and customer data platforms (CDPs) like Bloomreach, Braze, or Segment.
Consultancy and advice

Need a fresh pair of eyes or a strategic sparring partner? I offer hands-on advice on marketing strategy, team structure, tooling, and growth challenges — tailored to your business goals and stage.