Performance marketing and retention

At Catawiki, I was responsible for performance marketing, CRM, marketing automation, and user retention. I played a key role in building the marketing automation stack and growing the team. My focus was on improving customer lifecycle communication and driving repeat engagement through data-driven strategies.

Head of Retention

At Otrium, I led efforts in retention, CRM, and marketing automation. I implemented tools like Iterable and Segment, built the marketing stack from the ground up, and recruited and managed the CRM team. My work centered on creating scalable, automated customer journeys to drive engagement and retention.

VP of Marketing

At Mydatafactory, I led a full rebranding and developed the overall marketing strategy with a strong focus on B2B lead generation. I built and managed the marketing team and was actively involved as part of the management team. My efforts helped reposition the brand and increase qualified inbound leads.

Head of Digital

At LOAVIES, I developed and led the digital marketing strategy across performance marketing, CRM, and retention. I managed the marketing team, optimized the website for conversion, and contributed as a member of the management team. My work supported strong growth in customer acquisition and loyalty.

Performance Lead

As Performance Lead at Kinesso, I was responsible for the quality and effectiveness of digital campaigns for clients including Dyson, Mattel, and the Dutch Goverment. I oversaw campaign strategy, optimization, and reporting to ensure high performance across channels. I also mentored team members and maintained strong client relationships.

Online Marketeer

As an online marketeer at both Doctolib and Siilo, I handled a broad scope of tasks including performance advertising, CRM, and marketing automation. I created and optimized user journeys, ran paid campaigns, and contributed to overall growth strategies. My role was both analytical and creative, ensuring measurable impact.